Built by a finance professional — for merchants who need answers
KPIQ turns messy ad and store metrics into one clear verdict: what's wrong, and what to fix first.
Founder
Alter Güneş
Founder · 25 years in finance & controlling
KPIQ grows out of 25 years in controlling and finance — a career spent finding the one number that actually explains what's happening in a business. That's the discipline KPIQ brings to Shopify ad performance: not another dashboard, but a clear verdict on what's underperforming and why.
As an entrepreneur, Alter built some of Turkey's earliest online platforms — so he knows firsthand how hard it is to see, from the inside, which channel is quietly draining your budget. KPIQ is the tool he wished he'd had back then.
That's why KPIQ's diagnosis comes from a deterministic engine, not a hunch. Rules and benchmarks decide what's wrong; AI only puts it into plain language. Same inputs, same verdict — every time.
What we believe
Small merchants deserve the same clarity big brands buy with expensive analytics teams. KPIQ gives you the verdict — read-only, honest, and focused on the one thing to fix first.