Your AI-powered KPI Learning Hub

From basics to advanced insights — learn how AI interprets your KPIs.

Library

CPM (Cost per Mille)

CPM (Cost per Mille) shows how much you pay for 1,000 ad impressions. It’s a reach metric that signals competition and budget efficiency—but must always be linked to CTR, CPC,...

Advertising Performance

CPM (Cost per Mille)

CPM (Cost per Mille) shows how much you pay for 1,000 ad impressions. It’s a reach metric that signals competition and budget efficiency—but must always be linked to CTR, CPC,...

Advertising Performance

CPC (Cost per Click)

CPC (Cost per Click) shows how much you pay for each ad click. It’s a core bidding metric that influences CPA and ROAS—cheap clicks are not always better if they...

Advertising Performance

CPC (Cost per Click)

CPC (Cost per Click) shows how much you pay for each ad click. It’s a core bidding metric that influences CPA and ROAS—cheap clicks are not always better if they...

Advertising Performance

CPA (Cost per Acquisition)

CPA (Cost per Acquisition) shows how much it costs to acquire one customer. It’s a core efficiency KPI—but only meaningful when paired with LTV and margins, since cheap customers are...

Advertising Performance

CPA (Cost per Acquisition)

CPA (Cost per Acquisition) shows how much it costs to acquire one customer. It’s a core efficiency KPI—but only meaningful when paired with LTV and margins, since cheap customers are...

Advertising Performance

bROAS (Break-even ROAS)

bROAS (Break-even ROAS) is the minimum ROAS you need to break even. It tells you whether a campaign is truly profitable or silently burning cash. Always compare ROAS against bROAS—not...

Ad Spend Efficiency

bROAS (Break-even ROAS)

bROAS (Break-even ROAS) is the minimum ROAS you need to break even. It tells you whether a campaign is truly profitable or silently burning cash. Always compare ROAS against bROAS—not...

Ad Spend Efficiency

ROAS (Return on Ad Spend)

ROAS (Return on Ad Spend) shows how much revenue your ads generate for every €1 spent. It’s a key efficiency metric—but only meaningful when compared to break-even ROAS and margin....

Ad Efficiency

ROAS (Return on Ad Spend)

ROAS (Return on Ad Spend) shows how much revenue your ads generate for every €1 spent. It’s a key efficiency metric—but only meaningful when compared to break-even ROAS and margin....

Ad Efficiency

Google Analytics Retention & Value (Cohorts...

Google Analytics Retention & Value show whether your customers keep coming back and how much they are worth long-term. By combining retention curves with LTV reports, you can see which...

Advertising Performance

Google Analytics Retention & Value (Cohorts...

Google Analytics Retention & Value show whether your customers keep coming back and how much they are worth long-term. By combining retention curves with LTV reports, you can see which...

Advertising Performance

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