Your AI-powered KPI Learning Hub

From basics to advanced insights — learn how AI interprets your KPIs.

Metrics

LTV (Customer Lifetime Value)

LTV (Customer Lifetime Value) measures the net revenue a customer brings over their relationship with your business. It connects AOV, ret...

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CPM (Cost per Mille)

CPM (Cost per Mille) shows how much you pay for 1,000 ad impressions. It’s a reach metric that signals competition and budget efficiency—...

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CPC (Cost per Click)

CPC (Cost per Click) shows how much you pay for each ad click. It’s a core bidding metric that influences CPA and ROAS—cheap clicks are...

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CPA (Cost per Acquisition)

CPA (Cost per Acquisition) shows how much it costs to acquire one customer. It’s a core efficiency KPI—but only meaningful when paired ...

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bROAS (Break-even ROAS)

bROAS (Break-even ROAS) is the minimum ROAS you need to break even. It tells you whether a campaign is truly profitable or silently bur...

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ROAS (Return on Ad Spend)

ROAS (Return on Ad Spend) shows how much revenue your ads generate for every €1 spent. It’s a key efficiency metric—but only meaningful...

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AOV (Average Order Value)

AOV shows how much revenue you earn per order—use thresholds, bundles, and smart cross-sells to grow basket size without hurting conversion.

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Conversion Rate (CR)

Conversion Rate measures how effectively visitors turn into customers. A key KPI for understanding the performance of your website or cam...

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Library

Profitability by Channel / SKU

Profitability by Channel / SKU reveals where revenue actually turns into profit. By combining channel performance with product-level margins, returns, and logistics costs, teams can scale what truly earns —...

Budget Allocation

Profitability by Channel / SKU

Profitability by Channel / SKU reveals where revenue actually turns into profit. By combining channel performance with product-level margins, returns, and logistics costs, teams can scale what truly earns —...

Budget Allocation

Discount Testing

Discount Testing reveals how different discount levels and formats impact sales, margin, and retention. It ensures brands avoid margin erosion and identify the most profitable promotion depth.

Advertising Performance

Discount Testing

Discount Testing reveals how different discount levels and formats impact sales, margin, and retention. It ensures brands avoid margin erosion and identify the most profitable promotion depth.

Advertising Performance

Margin Analysis

Margin Analysis evaluates gross, contribution, and net profit ratios to ensure that growth is sustainable. It highlights whether revenue spikes are translating into real profitability or hiding margin erosion.

Advertising Performance

Margin Analysis

Margin Analysis evaluates gross, contribution, and net profit ratios to ensure that growth is sustainable. It highlights whether revenue spikes are translating into real profitability or hiding margin erosion.

Advertising Performance

Customer Acquisition Efficiency

Customer Acquisition Efficiency compares revenue generated vs spend, using both blended and incremental views. It reveals whether growth is truly scalable or just masked by legacy revenue.

Advertising Performance

Customer Acquisition Efficiency

Customer Acquisition Efficiency compares revenue generated vs spend, using both blended and incremental views. It reveals whether growth is truly scalable or just masked by legacy revenue.

Advertising Performance

First Purchase Profitability (FPP)

First Purchase Profitability (FPP) shows whether a customer’s first order covers acquisition costs. It’s critical for cash-flow health, especially when retention or payback periods are uncertain.

Advertising Performance

First Purchase Profitability (FPP)

First Purchase Profitability (FPP) shows whether a customer’s first order covers acquisition costs. It’s critical for cash-flow health, especially when retention or payback periods are uncertain.

Advertising Performance

Net Revenue Retention (NRR)

Net Revenue Retention (NRR) shows how much revenue existing customers generate over time, after accounting for expansion, contraction, and churn. It is the gold-standard SaaS metric for sustainable growth.

Advertising Performance

Net Revenue Retention (NRR)

Net Revenue Retention (NRR) shows how much revenue existing customers generate over time, after accounting for expansion, contraction, and churn. It is the gold-standard SaaS metric for sustainable growth.

Advertising Performance
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